Founded in the UK in 1994, Jo Malone London's perfumes carry on the tradition of gardening culture. The charm of these perfumes lies in their ability to let you directly experience the atmosphere of flowers and woods. They also have the distinctive feature of changing tones over time. Even within their refreshing scents, many of them exude a somewhat mysterious impression. You're bound to find a scent that suits your taste. They've had a series of hits with collaborations with famous fashion designers and brands and are a leading fragrance in the world of London fashion. They offer a wide range of variations, including herbal, woody, floral, spicy, and fruity. Scents like Wood Sage & Sea Salt, which evokes the fresh and impressive imagery of the goddess of beauty, Venus, born from the sea, and Pomegranate Noir, perfect for winter attire and special dinners, are highly recommended. Prices start at £55 for a 30ml bottle. They also have popular products like candles and hand soap.